Jazz Wins PAS Award 2018 For Best BTL Campaign:
PAS Award honors “creativity, ideas, and strategies” that work. Winning a PAS Award is about meeting a challenge and succeeding. It is dedicated to mission driven socially conscious organizations and passionate and excellent professionals from around the world creating new and effective ways for their communicating with their customers. For bringing the new Ideas of Advertising and Communicating “Jazz Wins PAS Award 2018 for Best BTL Campaign“.
Jazz Wins the Award for its Best BTL Activation.
Brand Name: Jazz
Company Name: Jazz
Award Winning Category: Best In BTL Activation
Award Winning Campaign: Jazz Rising Stars 2
Agencies For Advertisement: Lahore Qalandars, Blitz Advertising (Pvt.) Ltd, Iris Digital, IAL Saatchi & Saatchi
What Is BTL Campaign?
Below-The-Line Advertising is an advertising strategy in which product is promoted in mediums other than radio, TV, billboards, print and film. In this BTL Campaign advertising commonly include direct email campaigns, trade shows and catalog, and targeted SEM (Search Engine Marketing).